Pemberdayaan Ekonomi Masyarakat Melalui Pemasaran Wisata Kuliner Jajanan Tradisional di Desa Cantuk Kabupaten Banyuwangi

  • Aula Izatul Aini
  • Muhammad Imam Khaudli Institut Agama Islam Darussalam Blokagung Banyuwangi
  • Ribut Suprapto Institut Agama Islam Darussalam Blokagung Banyuwangi

Abstract

The abundance potential of Natural Resource (SDA) and Human Resources (HR) are still not
providing a great space for the improvement of welfare for the mothers in Cantuk village, Banyuwangi. The data
shown that most of housewives of Rampan Hamlet, Cantuk Village, were still many unemployed. However, on the
one hand they had culinary skills in particular and traditional cuisine. Some culinary effort had been developed, one
of which attempt to make banana, one of them was the banana chip business, but this effort did not last long because
the product marketing was not maximized. From the background, through Participatory Action Research (PAR)
approach, mentoring housewives’ community in strengthening the capacity of traditional culinary product sales through
“Jajanan Bengi Tombo Kangen” Bazaar. The results of this mentoring were able to mobilize the housewives who
were members on Moslem Al-Hikmah Rampan Hamlet, and various Hamlet around Cantuk Village to initiate
and realize traditional food marketing regularly. Through this Bazaar, variety housewives’ traditional products such
as pancake, cenil, klepon, and other traditional food could be distributed and sold so well, as to increase their family's
income from selling traditional food in "Jajanan Bengi Tombo Kangen" Bazaar

Published
Nov 15, 2018
How to Cite
AINI, Aula Izatul; KHAUDLI, Muhammad Imam; SUPRAPTO, Ribut. Pemberdayaan Ekonomi Masyarakat Melalui Pemasaran Wisata Kuliner Jajanan Tradisional di Desa Cantuk Kabupaten Banyuwangi. ENGAGEMENT, [S.l.], v. 2, n. 2, p. 168-175, nov. 2018. ISSN 2579-8375. Available at: <http://engagement.kopertais4.or.id/index.php/engagement/article/view/74>. Date accessed: 25 may 2019. doi: http://dx.doi.org/10.29138/engagement.v2i2.74.
Section
Articles